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Hasselblad Privacy Policy

Last Updated: August 25, 2017

Thank you for your interest in Victor Hasselblad AB and its affiliated companies (“Hasselblad”, “we,” or “us”) and in the various hardware, firmware, software, websites, applications, and services provided by us and on which a link to this Privacy Policy (this “Policy”) is displayed (each, a “Product” or “Service” and, collectively, the “Hasselblad Products and Services”).

This Policy describes:

the information that we gather from you,

how we use and share this information,

the rights and choices you have regarding this information,

the steps we take to protect this information,

the limitations of this Policy regarding third party websites and content,

how we transfer your information,

how we may change this Policy, and

how you may contact us.

By using Hasselblad Products and Services, you consent to the privacy practices described in this Policy. This Policy is incorporated into and is subject to the Terms of Use for the Hasselblad Products and Services you use.

Information We Collect on the Hasselblad Products and Services:

User-provided Information. When you use Hasselblad Products and Services, you may provide us with information about you, including your name, email address, mailing address, mobile phone number, and payment information (if you use Hasselblad Products and Services to engage in purchases or financial transactions). You may provide us with information in various ways when using Hasselblad Products and Services. For example, you provide us with information when you register for a Hasselblad account, place an order with Hasselblad’s online store, or send us customer service-related requests by email or other means of communication.

Cookies and Automatically Collected Information. When you use certain Hasselblad Products and Services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help" file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies, you may not be able to utilize the features of Hasselblad Products and Services to their fullest potential. We may use third party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data. Hasselblad does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use Hasselblad Products and Services.

We may also automatically record certain information from your device by using various types of technology, including “clear gifs" or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use Hasselblad Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users, and may be connected with other information about you.

Our use of cookies and other automatically collected information is explained further in our Use of Cookies.

Device-Related Information. When you use Hasselblad Products and Services, such as registering your Hasselblad product or requesting customer services, you may provide us with information relating to your Hasselblad Product or Service. This information include information about your Hasselblad device (including the model and serial number of your device).

Information from Other Sources. We may obtain information from third parties and sources other than Hasselblad Products and Services, such as our business partners, contractors, advertisers, and other third parties.

How We Use the Information We Collect. We use information we collect through Hasselblad Products and Services in a variety of ways in providing the Hasselblad Products and Services and operating our business, including the following:

We use the information that we collect through Hasselblad Products and Services to operate, maintain, enhance and provide features of the Hasselblad Products and Services, to verify and manage Hasselblad user accounts, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time by Hasselblad.

We use the information that we collect through Hasselblad Products and Services to understand and analyze the usage trends and preferences of our users, to improve the Hasselblad Products and Services, and to develop new products, services, features, and functionality.

We may use your information to contact you for administrative, informational, and marketing purposes. This may include providing customer service or sending communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. We aim to obtain appropriate consent (where required under applicable laws) to send you marketing communications.

We may use information we collect to: (i) personalize Hasselblad Products and Services; (ii) provide customized advertisements, content, and information; (iii) monitor and analyze the effectiveness of Hasselblad Products and Services and third-party marketing activities; (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (v) review your entries, submissions, and status in any promotions or other activities involving Hasselblad Products and Services.

When We Disclose Information. We will not disclose your information that we collect through Hasselblad Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:

We may share your information with our parent company, affiliates and subsidiaries globally in order to provide you with Hasselblad product and services.

We work with third party service providers to provide payment facilitation, parcel transportation, application development, hosting, maintenance, account verification, and other services for us. We generally require these service providers to use or disclose the information they process on our behalf only as necessary to perform services on our behalf or comply with legal requirements.

We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or request, or to otherwise cooperate with law enforcement or other governmental agencies.

We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Hasselblad Products and Services and any facilities or equipment used to make the Hasselblad Products and Services available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

If you consent to our disclosure of information to a third party, such as business partners, or as otherwise authorized under applicable law.

Information about our users, including information you provided and any information collected through Hasselblad Products and Services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

We may make certain aggregated, de-identified, or non-identifying information about users of Hasselblad Products and Services available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; (iii) product safety analysis; or (iv) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality of Hasselblad Products and Services.

Your Rights and Choices

Subject to applicable law, you may have the right to request access to and receive information about the information we maintain about you, update or correct inaccuracies in the information we maintain about you, and have the information blocked or deleted, as appropriate. Your right to access information we maintain about you may be limited under local law. You also have the right to object to the processing of your information or to withdraw your consent to our processing of information about you, including to the transfer of information to other countries. Note, however, that if you exercise your right to object or your rights of blocking or deletion, if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some of the features and functionality of Hasselblad Products and Services.

You may update, correct, or delete certain Hasselblad account information and preferences by accessing your account preferences page, available through certain Hasselblad Products and Services, including the If you wish to access or amend any other information we hold about you, you may contact us at Likewise, if you close your Hasselblad account, you will not be able to sign in to Hasselblad Products or Services or access any of your information. However, you can open a new account at any time. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

If you receive commercial email or text messages from us, you may unsubscribe at any time by following the instructions contained within the email or text message. You may also opt out from receiving commercial email or text messages from us by sending your request to us by email at

We use Google Analytics to collect and process certain analytics data; Google provides some additional privacy options described at

Third-Party Services

Hasselblad Products and Services may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through Hasselblad Products and Services. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through Hasselblad Products and Services.

Children’s Privacy

Hasselblad Products and Services are not directed to children under the age of 13. We do not knowingly collect information from children under the age of 13 without obtaining parental consent.

Data Security

We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.

International Visitors and Users

Hasselblad Products and Services connect to servers hosted in the United States and China. If you choose to use Hasselblad Products and Services from the European Union or other regions of the world, then please note that you may be transferring your information outside of those regions for storage and processing. Also, we may transfer your data from the EU, U.S., and China to other countries or regions in connection with storage and processing of data, fulfilling your requests, and providing the services associated with Hasselblad Products and Services. By providing your information on or through Hasselblad Products or Services, you consent to such transfer, storage, and processing.

Changes and Updates to this Policy

Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify this Policy, we will make it available on or through the Hasselblad Products and Services, and indicate the date of the latest revision. In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. Your continued use of Hasselblad Products and Services after the revised Policy has become effective indicates that you have read, understood and agreed to the current version of this Policy.

Our Contact Information

Please contact us with any questions or comments about this Policy or our data practices by email at

Victor Hasselblad AB
P. O. Box 220
410 23 Gothenburg

If you are located in the European Economic Area, the entity responsible for the collection, use, and processing of your information described in this Policy is Victor Hasselblad AB. You may reach us at